The video is a VALIDATION playbook — you're past that
Its stated goal, twice: 'validate demand as cheaply as possible' — fake landing page, fake signup, run ads, THEN decide whether to build. You've already built the product and the site. Roughly half the 9 steps are behind you.
TCYM is B2B + a service, not a consumer app
The playbook makes iPhone app screenshots for App Store consumers. Grace is a phone call sold to funeral home owners. No app screens exist. 'Screenshots' becomes product-story visuals; the buyer and channel are completely different.
The reusable half: spec → visuals → ad creatives
Prompts 2, 3, 6, 8, 9 (adapted) are worth stealing. Higgsfield Marketing Studio ad templates are the real reason to pay Higgsfield. Everything else you already have or should skip.
🛠️ Higgsfield reality check (you asked me to verify)
You do not have a Higgsfield MCP hooked up — that's the video's assumption, not ours.
- • What you have: the Higgsfield CLI (
/opt/homebrew/bin/higgsfield) + 4 Claude skills (generate, soul-id, product-photoshoot, marketplace-cards). A different integration than the "Higgsfield MCP Server" the playbook links to. - • It is currently not authenticated (
account status→ "Not authenticated"), on a free tier that had ~3 credits left in June. - • On 2026-06-12 we deliberately demoted Higgsfield to standby behind paid Google Gemini/Imagen/Veo (~$0.04/image vs ~7 Higgsfield credits/image). That's your canonical media path.
- • ⚠️ The playbook is laced with a Higgsfield affiliate link (
/s/mcp-askmichia-...) on every mention — the author is paid to push Higgsfield and to up-tier you. Weight the "you need Ultra" framing accordingly.
💳 Plan: Plus, not Ultra
Higgsfield renamed its tiers (Basic/Pro/Ultimate → Starter/Plus/Ultra) earlier in 2026.
Starter
$15/mo · 200 cr
Too small for a launch batch.
Plus
PICK THIS$59/mo monthly · $39/mo annual · 1,000 cr
Covers the spec visuals + a 10-15 ad image batch. Buy MONTHLY ($59) the week we gen ads — annual locks ~$468/yr.
Ultra
$99/mo · 3,000 cr
Only if you pump Seedance VIDEO through Higgsfield. You won't — keep video on paid Veo.
Why Plus + why WAIT to buy: video is what drains credits, and you already have paid Veo/Gemini. Higgsfield's only unique pull is Marketing Studio ad templates (Prompt 6) — the LAST step, gated behind the Meta account anyway. Credits don't roll over and the Meta build takes weeks, so buying now wastes a $59 month. Do the spec + visuals on Gemini first; buy Plus monthly the week we generate ads. Prove the channel before Ultra or the annual lock.
🚧 Three gates before the paid-Meta launch runs
Higgsfield Plus — HOLD, do not buy yet
Deferred to ad-gen weekMonthly Plus is $59 (the $39 you'll see is ANNUAL = ~$468/yr locked). Credits do NOT roll over month to month, and the Meta account below is weeks out — so buying now burns a wasted month. Buy Plus MONTHLY the same week we generate ad creatives (Prompt 6), which is the only step that needs Higgsfield. Do the spec + visuals (Prompts 2/3) on already-paid Gemini first. Then I run `higgsfield auth login`.
Meta ad account — BUILD FROM SCRATCH (the critical path)
New build — longest poleNo TCYM Meta account exists. Full build: Meta Business Manager → ad account → Pixel → payment method → BUSINESS VERIFICATION (can take days), then connect a Meta Ads MCP with a business token. This gates Prompts 5/8/9 and has real lead time — start it first. Aria specs each step; Topher owns the FB business login + verification docs.
Ad budget — your call
Your decisionA test budget for the first campaign. Start small ($20-40/day) because the funeral-director audience on Meta is thin — see the channel note below. This is money movement, so it stays with you.
🗺️ The 9 prompts, mapped to TCYM
| # | Playbook step | Your move | Why |
|---|---|---|---|
| 1 | Find blue-ocean opportunity | Skip (optional reuse) | Product exists. Optionally rerun reworded to mine competitor AD ANGLES, not product ideas. |
| 2 | Generate product spec | MODIFY → reverse-engineer | Point Claude at the live site + Grace scripts. Produce a messaging/asset spec as source-of-truth. Do not invent features. |
| 3 | Generate 10 app screenshots | HEAVILY MODIFY | No app screens. Translate to product-story visuals: missed-call moment, transcript card, ROI graphic, Grace persona. Mine existing site assets first. |
| 4 | Landing page + fake signup | SKIP | Site + real /get-started funnel already live. Do not build a fake one. |
| 5 | Meta pixel / conversion tracking | KEEP, adapt | Add the Pixel to the EXISTING funnel; fire Lead on form submit, not page load. |
| 6 | Generate 20 ad creatives | KEEP — the prize | Higgsfield Marketing Studio templates. This is the actual reason to pay Higgsfield. |
| 7 | Deploy to Vercel | SKIP | Already on Aspire/CF infra. Do not fragment onto Vercel. |
| 8 | Create Meta campaigns | KEEP (if paid) | Requires the Meta Ads MCP + ad account from Gate 2. |
| 9 | Scale winners weekly | KEEP for later | Post-launch optimization loop. |
✍️ The adapted prompts (copy-paste)
Rewritten for a built B2B voice-AI service. Prompts 1, 4, 7 are dropped (skip). These are the ones that carry.
Prompt 2 — Reverse-engineer the asset spec
ClaudeTCYM ("That Call You Missed") is a live, already-built product: a 24/7 AI voice receptionist named Grace for funeral homes. The website is live at thatcallyoumissed.studio.madebyaspire.com and the telephony build is underway. Do NOT invent a new product. Read the live site and our Grace call scripts and produce a Marketing Asset Spec that becomes the source of truth for all generated visuals and ads. Include: (1) the brand system actually in use — fonts, color tokens, tone of voice, the Grace persona; (2) the core value props and proof points already on the site — the sub-2-second answer, the "4 in 5 families call only one home" stat, $8,300/case, $6,783/yr all-in, 7-day setup, 30-day guarantee; (3) the emotional "magic moments" worth dramatizing in ads — the 8:52pm missed call going to the competitor, Grace meeting grief with warmth, the director getting paged within 60 seconds; (4) the target buyer (funeral home owner/director) and their objections. Save as Documentation/Asset-Spec.md in the TCYM repo.
Prompt 3 — Product-story visuals (NOT app screenshots)
Claude + Higgsfield/GeminiUsing @Documentation/Asset-Spec.md, generate a set of product-story visuals for TCYM ads and landing sections. This is NOT a mobile app — do not make iPhone app screens. Instead generate: (1) the "missed call" moment — a phone lighting up at 8:52pm in a funeral-home context, tasteful and somber, never morbid; (2) a stylized conversation/transcript card showing Grace's empathetic first-call handling; (3) an ROI visual dramatizing "$8,300 walks down the road" vs "captured and kept"; (4) the Grace persona as a calm, warm presence — abstract, never a fake human headshot implying a real employee. Use the brand system from the spec so everything is consistent. FIRST list which of these the live site already has so we do not regenerate existing assets — only fill the gaps. For image gen use gpt_image_2 (Higgsfield) or Imagen-4 (Gemini) at high quality. Save to Marketing-Assets/reference/.
Prompt 5 — Meta pixel on the EXISTING funnel
Claude + Meta MCPWe are adding Meta conversion tracking to the EXISTING TCYM site — do not build a new landing page. The conversion event must fire only when a funeral home completes the /get-started lead form (the final contact-capture step), not on page load. Install the Meta Pixel in the existing Astro site, wire a "Lead" conversion that fires only on successful form submission, and verify it in Meta Events Manager via the Meta MCP server.
Prompt 6 — Ad creatives via Marketing Studio — the prize
Higgsfield Marketing Studio + Gemini VeoUsing @Documentation/Asset-Spec.md, the @Marketing-Assets/reference visuals, and the live site, generate ad creatives for a Meta campaign selling Grace (TCYM) to funeral home owners. Use Higgsfield Marketing Studio ad templates that fit a high-trust, emotionally-serious B2B local service — NOT hype or meme consumer-app formats. Lead every creative with the first-call-capture insight ("4 in 5 families only ever call one home") and the loss-aversion math. Produce image ads with gpt_image_2; for any video, use our paid Google Veo path off a locked keyframe (NOT Higgsfield credits). Generate ~10-15 distinct hooks/angles, keep everything on-brand via the reference images, and save to Marketing-Assets/ads/. Flag anything that reads as tacky or that exploits grief — that kills trust in this vertical.
Prompt 8 — Meta campaign (inspect before publish)
Claude + Meta Ads MCPUpload the ads in Marketing-Assets/ads/ to a new Meta campaign via the Meta Ads MCP. Organize ad sets by angle: first-call-capture / loss-aversion / trust-in-grief / after-hours-coverage. Optimize for lowest cost per Lead on the pixel event we set up. Targeting: USA, funeral home owners/directors/managers via employer + industry + interest targeting for funeral services and NFDA-adjacent audiences. NOTE: this audience is thin on Meta — keep budgets small and plan to build a lookalike off the first real leads. Send traffic to the live site /get-started. Save WITHOUT publishing so Topher inspects first.
Prompt 9 — Scale winners (weekly loop)
Claude + Meta + HiggsfieldReview all ads in our campaign via the Meta MCP, identify the highest performers by lowest cost per Lead, and generate 5 new variations of each winner via Higgsfield Marketing Studio. Run weekly: kill losers, scale winners, generate variations, launch fresh tests.
🧭 Recommended sequence
- 1 Start the Meta build (longest pole) — Stand up Meta Business Manager → ad account → Pixel → payment → business verification (days). You own the FB login; I spec each step. Kick this off FIRST because of verification lead time.
- 2 Asset spec (Prompt 2) — I reverse-engineer Documentation/Asset-Spec.md from the live site + Grace scripts, on already-paid Gemini. No Higgsfield needed. ~30 min, zero dependencies — I can start NOW.
- 3 Visual inventory + gaps (Prompt 3) — I list what the site already has, then generate only the missing product-story visuals on Gemini. Still no Higgsfield spend.
- 4 Buy Higgsfield Plus + ad creatives (Prompt 6) — ONLY now subscribe Plus ($59 monthly) → I re-auth CLI. Marketing Studio hooks + Gemini/Veo. ~10-15 angles, on-brand, grief-safe. This is the one step that needs Higgsfield.
- 5 Pixel (Prompt 5) — Wire Lead conversion into the existing /get-started funnel.
- 6 Campaign (Prompt 8) — Build ad sets by angle, optimize for Lead, USA funeral directors. Staged, not published — you inspect.
- 7 Scale (Prompt 9) — Weekly kill/scale/vary loop once data lands.
⚠️ The strategic caveat worth saying out loud
The playbook's back half — Meta ads → signup → optimize cost-per-lead — is a consumer-app growth engine. Selling a voice AI to funeral homes is a trust/relationship B2B sale. Meta targeting for funeral directors is thin, and your existing 7-day-setup funnel plus NFDA channels and direct outreach may convert far better per dollar.
You chose the full paid-Meta launch, so we'll run it — but the honest posture is: the asset-generation half is 100% worth stealing; the paid-Meta half is a small, tightly-budgeted TEST, not the primary GTM. Keep budgets low, watch cost-per-Lead, and be ready to redeploy those creatives to LinkedIn / direct / email if Meta CPL runs high.