Summary
Topher and Aria reviewed the Modernmaid proposal, finalized pricing and contract terms, and assigned tasks to update the document and research social feed integration.
Discussion
- Discussed mobile responsiveness issues on the bottom half of the proposal page.
- Addressed client concerns about CRM migration and clarified that the new platform uses the same underlying system.
- Evaluated pricing models and contract terms, including asset ownership and partnership structure.
- Reviewed the scope of services, including SEO, content updates, Facebook ads, and Voice AI costs.
- Discussed formatting guidelines for the proposal, emphasizing conciseness, bullet points, and cleaning analogies.
- Explored options for Jobber integration and social media feed implementation on the website.
Action items
- Fix mobile responsiveness on the bottom half of the proposal page — Aria (tomorrow)
- Research and draft a project plan for incorporating social media feeds into website builds — Aria (overnight)
- Recreate the client's Pulse CRM dashboard in Aspire Digital for a demo — Topher
Decisions
- Agreed to present a single service-trade package option instead of multiple pricing tiers.
- Agreed to structure the agreement as a flexible partnership with no long-term contract and a 12-month digital asset ownership rule.
- Agreed to keep the proposal document concise, use bullet points, and add cleaning analogies for non-technical clarity.
- Agreed to defer Jobber integration and Instagram feed implementation pending further research.
Speakers
Transcript
Alright, so we're talking about the Modernmaid contract review. Jaime put together a really nice page. Who did you put that together with, Vegas? Oh, Aria and Vegas. Oh, you did both?
Aria used Vegas.
I was talking
about Aria and she
told Vegas to build. Because Vegas builds in the docks domain. That's a very good use case. Nice job, Aria. Okay, so the page looked great. A couple quick things. It's not mobile responsive, like the top half of the page is, but the bottom half of the page was cutting off a few things.
So, Aria, you need to work with Vegas and have that address tomorrow. Make sure
you don't just do a crawl, you do a visual check.
Vegas should always be using visual checks for UAT testing, not just the curl service or whatever it's called when he can't see the page. That should be in his standard processing. So, Aria, if you can make sure that that's also in Vegas' memory, Vegas should always be doing that.
So, when it gets to the pricing options, the first half of the page looked really good how it explained everything. And it explains the direction of why using multiple tools might actually be difficult. One key thing that I want to do though, so, Amanda told us that the thought of changing her CRM would puke.
She would make her puke. And I think we can use that momentum though, and put her to ease with a comment though, letting her know that we're not actually changing platforms. Because Pulse, we've confirmed, is using Go High Level, because Amanda told us.
And we're pretty certain from our views online that it's also the same thing. And Aspire is using Go High Level for its CRM behind the scenes too. So, from a usability standpoint, her employees and her are going to feel the exact same.
We will work with them, Chris will work with them to essentially clone their dashboards, their pipelines, their dashboards, their calendars. Everything they have inside of Pulse CRM today will carry over.
And the reason that's important is that we can then expand, like you've commented in the document a few times, the Maggie Voice AI is going to lead into that CRM. So, is the Facebook management, reputation management, like the Google feedback.
All of this lives in one place.
She may or may not be getting that from Pulse today, depending on the level she's on. And Pulse may not offer it.
But that's all included. So, we're going to bring that all together in one big relationship. Our goal is to make it as easy as possible for Amanda and her team to operate their business without many tools.
So then when it comes to the pricing model, there's a couple things that need updated. What she told us, at least from my memory, and Aria, you can confirm this via the voice chat, that it was transcribed by you.
But I thought she said that she paid like $3 ,000 for that website in the past. And then she's paying $150 a year for hosting. But that's all they do. And they don't do any real changes for her.
And so, the website part of this is, like, obviously there's some elevated build there. But for SEO content, we need to keep doing maintenance for her long term. So, we're proposing a full package, not just of the website, but also of the CRM and all the services we've discussed.
SEO,
blog posting. Everything we've discussed.
Any, any, uh, cosmetic or content changes outside of a redesign of the website. So, if she wanted to add or remove employees or change pictures and modify content because she added a new service, or she wants to modify the service in any way, that stuff is all included.
Outside of going and doing a whole big redesign, that would cost a separate. Yeah.
So, let's word it in a way that, let's say, like, the majority of changes are covered at no additional cost.
Extreme ones, we would have a conversation. If she wanted a whole new redesign, we would have a conversation about that. Um, and same goes for the voice AI. The voice AI has a cost. It's per usage cost. And we will cover the costs of that within reason.
And we will let, we will let Amanda know if the usage of voice AI gets to be too good, meaning she's getting so many costs. Um, which is a good problem to have. We may need to share in some of those variable costs, um, down the road.
Um, and then the other thing. So, we will help manage Facebook ads, but the budget of Facebook ads is still set and owned by Amanda. Um, so that's, any, any kind of advertising is still covered by Amanda. Um, and I would say, when it comes to the, the package options of what we want to offer, um, the first option is just ongoing partnership.
Amanda continues to cover our regular cleaning schedule. Jamie and I will still tip the technician, as we normally do. Um, but the cleaning is covered by Amanda in trade for all of our services. Um, that's option A. And then, as far as Amanda asked me about ownership of who owns what.
Um, contractually, we will own all of the technology. Um, Amanda still maintains ownership of her domain. But we will help her in making sure her name servers are pointed anywhere. Um, there's, there's no contract though, uh, for this.
So, neither one of us are going to be subject to a contract. If either one of the parties wants to end mutually the agreement, there's no fees. There's no costs. Um,
what would happen if we give her the website? If she ended?
If she ended?
If she ended? After one year, if she decides to leave, she could leave with the website. We would give her the website, um, in a shared drive and she could take it to any hosting service that she would want.
Um,
if she ends the contract, if she ends the relationship, let's, let's, the partnership. Always word it as a partnership. If she, if either one of us end the partnership, I'm sorry. If Amanda ends the partnership before 12 months, um,
then Aspire Digital retains all digital assets. Um, if Aspire Digital were to, for some reason, end the relationship for any reason, Amanda would get the, uh, digital assets and she could take it to any hosting company that she would prefer.
Um,
but let's reinforce that she's our showcase client and that we're going to continue to, uh, to service her as a, as a top. Yeah.
Yeah. Right, so.
Yep.
Um, Amanda may have some concern about like, well, is her website going to be impacted if Chris and Jamie don't continue this business? And, uh, actually let's not bring that up. She brings that up to the address it.
Um,
the other option, if she doesn't want to do a trade of services, the other option would be, uh, an outright purchase. An outright purchase would cost,
um,
the website would cost $7 ,500.
What do you think?
Like, what is that option? What did she do for a good? Did she go to a trade?
Let's just stick with one option then. Let's just stick with one option, Aria. Make it simple. Um.
But like the CRM and CRM maintenance, the SEO maintenance, the content and cosmetic changes, it's like, because they might be completed.
Yep.
And then AI invoice. So that, that right there, like, gives a little bit of a thing to think about. It's like, if it's starting to make her a lot more leads, when do we, do we put something in?
Like, do we revisit it? If it's like, generating,
like, so we can like, have, like, share in that revenue? Or what do you
plan to
do?
Well, the, the document had in there, like, she's kind of locked in as a showcase client for pricing. Right?
Yep.
Well, what happens after three years? Maybe after three years. Is it forever?
Indefinitely.
But nobody's in a contract. So we could end it, she could end it. So that's the thing, Aria. How, actually, do some research and find the best way to put this in there to make sure that we're, we're being clear about, like, each party could revisit this partnership, um, down the road.
It's not the intent to, to price gouge one another. Uh, however, um, if variable costs were to increase significantly on either party, um, we could, we could have a, a, a rediscussion.
Well, yeah, because we could change resumes and meeting numbers.
That's true. Just that. Yep. Okay.
Okay. It would be, I feel like we still need a few things for the record terms of costing. Would she still be using job, job?
What does she use job for today? I
feel like it's for, contract and, like, like, the invoicing. So, like, I get the invoice and pay a ton of job. Yeah. Or I get spilled for the job. And then, I get a review and then tell me to do job.
She has something linked to Google reviews because you can also, they have a Google review and then, like, this, uh, technician initial client or a tip. So,
the Google review part, I know for sure.
I'm not 100 % sure on the job. Um, so, maybe we have a discussion about what we can do with job. She uses
Sinsworth and I'm pretty sure, Sinsworth platform, I went on and I just reviewed the contract.
Yeah.
She, this, uh,
like, the employees and then you sign the contract. So, you can get on there and get to the portal and then, like, schedule and then you can schedule and then you can definitely review, start.
Let's leave that part open. And that's that, you know, for future discussions, we would love to expand for her and see where else. Right now, we're not going to commit to anything on Jobber just yet. I think with replacing her CRM costs, replacing or supporting SEO and we're doing Facebook ads and management, that alone has a several hundred dollar monthly cost and people still pay the fee.
So, we're doing, like, all of this is definitely equal to what we're paying in cleaning services. So, we're doing things. But then, as she has other things that come up down the road, we would be glad to consult with her and, uh, and see where we can help her.
Yeah. Our goal was to help her business.
Save as much money.
More efficient.
More
efficient and easy to do operations. Yep. Help her gain more business. Yep.
So, reduce operation costs or, you know, that, right, having a lot of place. You have, you can reduce a lot of friction and time that's spent on doing that when paying on to be doing something else. You have to be working in or helping with,
you
know, whatever.
Yeah. Okay. So, um,
I think we've covered everything we've learned. Like,
the document is very long as it is. So, we need to, like, integrate some of this stuff concisely.
Yep.
Um, replace things if needed. Like, replace content wherever needed. Don't
be wordy to be wordy. Right? Let's be precise, but something that a non -technical person can understand.
Don't include large bodies of content. If there's content, break it up into bullets and...
Actually... Any
type of visuals that would help.
Yeah. Any kind of cleaning analogies. Mm
-hmm.
Like, don't make them cheesy, but if you can come up with any kind of, like, cleaning analogies to what we're doing, that would be really good.
Yeah. I think the place that we need to revisit is the pricing. Right. And then emphasizing there won't be, they will not feel the pain of switching platforms.
Right.
It should be seamless. On their end.
I think she also, we also talked about integrating her Instagram feed.
Oh, don't pull that in just yet.
Onto the website. Yeah,
but remember, the worry about that is, like, what happens with, like, somebody posting something crazy. There
would be stuff that she just posts.
Well, it's still...
Okay.
I don't know how to do it, to be honest. In a good way.
Um... You know what, Aria? Let's set that up as an overnight task. I want you... A completely separate task. Is I want you to do some deep research and thought process. I don't want you to execute on this right now.
I just want a deep project plan of how Jamie can incorporate social feeds into website builds. Um... We know there's a bunch of...
Third party. Third party.
And you know what? If there is one out there that's reasonably priced, then maybe we consider it because I think it's important.
Um... But... We... Jamie likes to have complete customization of the front end. Um... And so... We don't really just probably want to have... We don't want it to look like the post. We want to be able to have...
Mm -hmm.
... UI control of it. So... An API that... Somehow is able to scrape... Um...
And all of our... All of
our...
And get the data. Could leverage that. Right.
It'll be a service that... Is used across... Um... All of our platforms.
If... If we can build something homegrown... Um... On the M3. And we have to like... Log into the M3. And maybe give... Uh... Or... Log in somewhere on our Facebook, Instagrams. So that way... You know, it can work for customers that...
Are friends of ours. If they're a friend of Made by Aspire, then Made by Aspire would have the ability to crawl their page... With our own... Web crawler. That's on the Docker container. So maybe there's something there that we could do...
And not have to pay a service and have higher reliability on. Um... So execute on that project overnight. Put that in my morning briefing tomorrow. And, uh... If that's something we pick up, we'll... We'll look at picking up that build down the road.
Anything else on Modern Made?
No. Just to emphasize keeping it simple and concise. And we don't want it to be too long. It's already a long document.
Well, just cutting out the options is gonna make it shorter.
So cutting out the CRM paths?
No. I
think right now...
No, the CRM paths are important because there is still an option of if she's gonna keep pulse or not.
Okay. So that visual... I mean it like...
Like a digital diagram. The reason...
Like a digital diagram.
Yeah.
I put a decision point in there and then it broke off into pulse or a tire. I mean
technically she could keep pulse. I mean technically she could keep pulse. But there's just no reason for her to keep pulse. And she... She shouldn't feel like she needs to puke because it will be the same CRM that she's using today.
Just has a different logo at the top left. Instead of it saying pulse or the dots, it'll say Aspire Digital at the top.
Um... And if she... If she wants to give me a screenshot of what her pulse dashboard looks like today, I can recreate her pulse dashboard on Aspire Digital and give her demo access into it.
Um... So that's not... I mean that's not a big deal.
You want another jet cycle or you're done?
I can have done.
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