Website Redesign and Lead Generation Strategy Meeting

Instead of 20 leads a week, I'd like to add like

40 leads a week. But besides that, I

am quite happy with...

Where are you getting the leads from? Are you getting them from...

Google, Facebook, referrals. But they're all dumping into our website for the most part. Like not the call -in leads, but everything else is being dumped in there and we're tracking them. And some weeks we'll get to 25. But our average is about 20 a week.

And so if we convert 50 % of that, I can't start two techs a month on 10 new clients a month. You know what I mean? It takes 15 new clients to start a tech. So like if our goal is to start two, even if one of those techs are replacing a tech that's leaving, 10 is still not enough to get her a full schedule.

Not that she needs a full schedule in a month, but... Right, right.

You know what

I'm saying?

Yeah.

Yeah. So if we could have 20, or if we could jump from 20 to 40, I think that that would...

So what you just explained sounds like it's all organic search. Are you doing any paid Facebook ads? I do Google ads and Google

local and some Facebook ads. Okay.

And how do you think the performance, what have you been seeing? Are you happy with what those have been putting out for you? Like the cost for...

So my Google ads person, I've been working with her since 2020 and she's saying we're not exhausting the spin that we're putting out there that people just aren't searching. I don't... I'm not an expert. I don't know if that's true or if it's not true.

I don't know if they're coming to our website and not liking it and leaving, but I know that my competition doesn't...

It wasn't doing any better than I am. Yeah. And I mean that with the utmost respect, but you know what I mean? Like I feel like their website is probably just the same as mine, if not worse. Mm -hmm.

So I don't know if that's the reason for them leaving or...

Yeah. Yeah. There's probably, yeah, nothing you can really... Unfortunately, you can't really... I can't make them stay. Capture that information.

Yeah.

Yeah.

Yeah. What are you doing for search engine optimization today?

I am not paying anybody to do that, but I know we're ranking well and I'm not looking to start doing that, I don't think, but I don't know enough about it to really speak on it.

Yeah, that's fair. So when you say you don't want to invest in that just yet, right? Yeah. You see your money spend better on Facebook ads, Google ads, those kinds of

things. Yeah, and maybe

it

should be. I mean, I don't know. I had somebody, a friend of mine, help me set that up in the early days. Mm

-hmm.

And I feel like since we're ranking so well, is that need funded? I mean, I don't know. I'm not the expert. Yeah.

Yeah. Yeah. I mean, we can look at it and see what kind of changes you can make.

Mm -hmm. So what you guys are and things like that and how that's really driving organic traffic yet, we can certainly look at that for you.

Okay. Well, I think that our blog is embarrassing. So that, and I don't believe that any blogs have been created for the last 12 months, but I might be wrong about that.

Yeah. That could be somewhere where you could look to make some improvements and just some small edits there really help with like getting your search rankings higher just because they see fresh content.

A lot of it

too

is how your website's built. Yeah. To like headings and like keywords and metadata that's underneath everything. So if that hasn't been, like the schema and all that stuff, if that hasn't been updated lately, it's probably...

I

believe it

was updated last year, but I don't have any idea.

Yeah. Yeah. Do you know where you rank? Like in the... I think we did a search. I can't remember if we...

The last time I searched, we ranked well at the top, but I don't... I haven't searched in at least six months. Google, right? Yeah.

Okay.

So I just did an incognito window and typed in clean. Let me type in home cleaning.

Okay. So you... You're coming up in the sponsor. So you're probably...

So this is where your Google ad spend is coming in. Mm -hmm. But on the top, we're just looking through. I didn't see it right up front. And that could be some... There's a number of different things that can go into that that we can look into to find out.

Did you get a chance to look over the prospect brief that I sent you?

Um, was that not the video link?

Inside of the video link is where that was. Let me go to that. That's okay.

I think I missed that part too. My bad.

Yeah. There are like three, I think three like links. One was to the website, like the new design. And then there's like a prospect brief. So we run like a prospect brief. I'm like, it runs some like SEO and like really high level stuff.

Um,

the email it would have came from. I can't. I

forwarded it to you because she didn't have email. Yeah.

It's always hard finding our, that list of...

Mm -hmm.

I don't know that that links came through or is that...

It was in the video I think, right? Yeah, that page that

hosted the video.

Oh.

I always have a hard time finding it on there.

The walkthrough or the research?

The research. I think it's called the research.

Getting closer.

No

worries.

Was there another one in between? Yes. The middle one? What was it? What does that say?

So I have walk your draft site and then the walkthrough and then the research.

That might be, yeah. I think that might be pointing to.

So then I believe that I did the first one, which would have been the video of the preview, right?

Right,

yep. Okay. So then I have to put them on

the

other two.

Oh, and does it say start on desktop? Do I need to be on the desktop? Oh, so that's the

walkthrough. Wait, does it? I know. We need to pull it up.

It's okay. I'm in the most part.

He's trying to find the prospect brief. So it usually starts with, it has some sort of revenue, like opportunity, like on the right. I don't know if it's, maybe it's the other one. It might be the...

It might be the... So the walkthrough thing is what we, like when we, it's a document that we put together to help when people are seeing their website, kind of calling out different things. Step by step. Yeah, highlighting different things as though.

Okay.

Nice play on words there. Ready to shine online.

Okay.

So when it's calling out in the second section where it gives you like a digital scorecard is it's showing that right now the theme that you're using takes a little bit longer to load and that can help impact what your scores are with SEO ranking.

Accessibility, it's giving like a fair score right now. So this is the color contrast. That's the backend, like the form labels, things you can't really see. These are important for like screen readers and people who have disabilities when they come to your websites.

The reason they're important to make sure that they're up to date is that Google will do a scan of your search of your site as well. And it'll rank websites that have stronger accessibility scores and stronger performance scores higher than others before sometimes when it even gets into the content.

I know about at least one morning, regular reaction client. I spoke to her probably four days ago. Yeah.

And then do you do any kind of online booking today or instant quote?

No, I'm

not interested in...

We got to vet the clients. Yeah.

So if there's a way to do it without a commitment on a date and a time and all of that, then maybe to me that's still just kind of asking for a quote. So if that's a possibility, I would be okay with that.

But I don't...

Yeah. So help me understand that a little more. It is possible for sure. Usually business owners want the opposite. They want to be able to get the date and time set as quickly as possible. But when you say you want to vet them, what kind of questions are you going through?

So

we have to make sure that they're not a hoarder. We have to make sure it's safe for our team to go in. We have to make sure that it's convenient. We're not going to pull somebody from Galena to drive to Powell just because that's what that person wanted.

Right? Like, we would have to say no to that day. Like, or we would need to put it on a different tech. Like, I'm not able to lose control of that.

Does that happen? Like, so I'm just remembering the process we went through. The first thing we did was, like, schedule the consultation. And I don't know, was that in person or just over the phone?

I think it was, like, over the phone. I feel like I talked to you. I can't remember. I'm like, we booked...

You

talked to Katie first. Katie, yeah. So, like, we booked... And

that's when you learned those kinds of things?

We signed up for the deep cleaning. And then we got, I think from there, like, she gathered some information on how big the house is and the number of bedrooms and all that. And then I feel like we then got a quote.

Right? But nobody had come out to the house yet, right?

Yeah. We don't do an in -person estimate. No, I did have something that came to my brain. If there would be an opportunity for clients to upload their own pictures.

So, we've talked about in the past, they can schedule an appointment with my salesperson. That's what I was saying. I'm okay with that.

Yeah. That would make sense.

But I'm not okay with, like, scheduling the job.

No, no, no. Right now. Yours is too customized to schedule a job.

Because you have a lot, like you said, you have a lot of, like, intake that you have to figure out beforehand.

I know, like, our project boards can do that. Like, it can add to that step to do that in Pulse. But I don't know. You know what I mean? Like, I'm sure it would be great. Is it a high priority?

I don't, you know what I mean? Yeah.

Like,

I don't know. Maybe it should be. Yeah.

Well, that's why we're here to hear from you all. Right. Yeah. And so, those are good things to know. And totally agree, it should be just the scheduling with the salesperson. And then they can do that discovery and find out and see strategically.

Because it would be very difficult. And there's information that you know that users on the front end wouldn't know, specifically with location and your team and how that fits in. Yeah,

I also have competitors trying to steal information and they don't want to have a conversation with us. So, they'll send us a scam text trying to fish for what we do. Really? And we... You can just ask. We're happy to tell you.

We have to talk to someone at some point. Yeah. I mean, we're sending our girls there and their safety and... Oh, yeah. For sure.

So... Well, so, like, I would say getting that scheduled and gathering as much intake information that you can get up front that then you can have more information when you talk to them. The sales... From the sales

end.

Which

is also opposite, though, of what the advice I've gotten not too long ago. The more questions you ask, the more people are like, I'm out. I'm not filling out all of this just to talk to somebody, right? So, we keep it pretty simple.

You

just want to, like, have a few. But if you can get that, like... Yeah. So, we just need

to know that their address is within our area. And there's a couple other knockout questions that I can't think of at the moment. I mean, I'm fine with them if they would answer that. And then possibly schedule a sales call.

But, like, is our salesperson okay with that? And, like, what would that look like? And, I mean, there would be a little bit to figure out.

Mm -hmm.

Yeah.

How do they do it today? So, people just... Do they submit the form online? Or they call and leave a voicemail? And that

hits our project board and our CRM. And then Katie, which is our salesperson, moves that prospect along.

Okay.

Project board.

Gotcha. Gotcha. And so, it sounds like... Is it working pretty well for you then?

Mm -hmm.

Okay. Then, if it's not broke, don't fix it.

I mean, I know that it could get better. And at 40 leads, if we could ever get to 40 leads a week, can she do the same thing that she's doing at 20? Obviously, probably not. Yeah.

But...

It's a difference of can we either make that salesperson more efficient.

We've been at 20 leads a week

since

2020, so... Oh.

Okay.

Yeah. I mean, again, some weeks are worse and some weeks are much better, but the average is still 20 leads a week.

Yeah. Out of those 20, how many of them are coming from the site? Well, they're probably all... I don't

know. I don't get that information.

How many are

Collins and how many are... The majority are coming from the site. I would say we're probably... Maybe... Depend... In the busier season, it's different. But in a regular season, we're probably getting... Maybe one call in a week, if that.

That seems low to me. It does. Maybe it's just not being documented properly.

When you... When people are calling in...

There's a

lot of

referrals.

Yeah. That's a great thing. So

the restrooms might

be... Or even the referrals. Are they going through the website and submitting a quote request? Or are they picking up the phone and calling?

The majority... Yeah. I think that's where my brain is getting messed up. So even the referrals, a lot of them are going through the website and submitting a request. Mm -hmm. So...

It's more rare from what I see, but it might not be documented properly that someone's just going to... Randomly...

Maybe

we

can look at the call, log, and see how many new calls come in. And... I mean... Not right this second, but... Yeah. I would think that that needs to be separated out.

Yeah.

When people are calling in, they're talking to a person then? Or leaving a voicemail? And then you guys just follow up? Unless

it's the weekend, they're talking to somebody. Yeah. It's the weekend and after hours. And part of the weekend, we're staffed, so...

Okay. What else is a pain point for you guys? Or where else are you looking for opportunity? If you could design something to do better for you, what would it be?

I can't think of anything. What about you, Hannah?

Um...

I mean, I don't know if it's something that we could handle digitally.

I can't really think of anything. Um...

Maybe all of our systems talking to each other a little better would be nice.

Yeah, but... So, if Paul talks to Jobber... Yeah, we... What else do we need

to communicate?

I would love it if everything in UMA automatically went into Jobber somehow. Like all the text messages, everything was housed there without us copying and pasting. If that was possible. Hmm.

So, but it's also a duplicate and it's in UMA. But it times out.

Yeah, I don't know.

So...

I thought you said a different name for your CRM. We have

Pulse, Jobber... Uh -huh. And we have UMA, which is our phone system.

Oh, okay.

We have Connect Teams and Applause. So we have a few things running.

There's a... She'll

get it.

Gotcha. Okay. Um... And then, so you're having to do a lot of the coordination back and forth?

I don't think I'm...

I think for the most part, everything's working well. Mm -hmm. I just was more accustomed to a CRM like Salesforce. Mm -hmm. Where everything just was in one place. All of it. Yeah. And so it has been an adjustment for me to work with all these systems.

And I have not admittedly spent enough time learning Pulse. Yeah. I spent the majority of my time in Jobber.

Or... Do you strategically keep them separate for a reason? Or is it because one couldn't do what you needed over here? And then that's why you... Mm -hmm. Or you added them, layered them in, those kinds of

things? I

just

added them over the years. And so Jobber can't do everything. Mm -hmm. Now it might be able to do some of the stuff that Pulse is doing. But I have it set up and I'm not...

It

would be a disaster. Yeah. And

I don't think that Jobber does it exactly how Pulse does. Mm

-hmm. I

don't think it's the same quality. So I'm not willing to let that go. Yeah. And neither of them do what Applause does. So Applause is our scorecards and our rating and our tipping and all of that. Which those other two don't do it.

Mm

-hmm.

And then Connect Team is how we chat with our team. Which none of the other softwares do that.

Gotcha. Gotcha. Okay. Okay. What would you say the... You started out saying doubling the leads is kind of the primary. Is that really the primary?

That's my only goal.

Yeah. Yeah. It makes sense too.

Okay. I mean if things got more organized and it worked better for these guys. But to me it works okay now. Pretty good. Yeah.

I

mean so like I don't want to take on something just to keep myself busy. Yeah.

You

know what

I

mean? Like I don't have time for that. No. We're running like full blast right now. And so time is like very limited. Yeah. So would it be great if maybe some of this stuff worked a little bit better and was more optimized and organized?

Probably. But in my mind it's working pretty well now. Yeah. But I'm open to like what does that look like? But in my mind I don't see it. Mm -hmm. I don't know what the options are I guess.

Yeah. Absolutely. I mean the first part I would recommend starting out with being able to increase your lead traffic are the updates to your website. Mm -hmm. Mm -hmm. Did you look through the website yet by chance?

The new one.

The new one? Yeah. Mm -hmm. What were your thoughts?

I thought it was great. I can't remember. I thought that there was one area that I was if we went that route that I was thinking of making just a little bit of changes. But I thought overall it was adorable.

What's really nice is that the website is all completely custom built. It's on a framework that's really popular called Astra 6. I don't want to get into the technical details. But really why that's important is that it's the latest and greatest framework.

It'll pass all the speed tests with the fastest scores. Okay. And there's no template bloat. Mm

-hmm.

And so whenever you use another company, that company has a template for many different home service businesses. And you may not see everything else that you've enabled. But on the back end, it's loading every time. But it only shows what you want to show.

And that's what can help slow down templates websites. So everything that we've built here is completely custom. And it's unique to your business, which just makes it faster on the speed, on the load time.

Do you want to go over the site?

Oh, no. If you wanted to. They've already seen it. There's other stuff. Well, I mean, I'm happy to go back over it. Yeah. Yeah. Yeah. So this was just like a. Take it here so you can see.

Oh,

Wayne. I think. It's probably better going the other way. Yeah. Oh. That was just like kind of like. I think that looks so good like that. Yeah.

And

then, you know, I can always change her to using the red shoes. That would be. Oh, yeah. That's okay. But I would love that. I've never seen the full one. So.

Oh, I do have it. Her appearance.

We just

upgraded her to the.

She

just came

out in February. Yeah.

She made her debut. Oh, cute.

Oh, yeah. It is cool. Oh,

I love it. So. That's

just good.

If we could do like little bracelets in the converse to match or something. Here.

And

I can leave that. I can take a picture.

Yeah.

Yeah. Yeah. We can definitely change.

Because I know this. As soon as I saw it. Like your design blows my design. I mean, even from a design perspective out of the water. And I know all of the other things like the speed and all of that that I don't even think about.

Right. Behind the

scenes.

It is. I'm sure a million times better as well. So like. Oh,

thank

you.

Oh,

yeah. So. So

I kind of pretty much built the whole thing out. Like I was like. I was having too much fun with it. I thought it was. Just coming. I had a drag

for

it to bed at one of my life. Excuse me.

Yeah. And then all these illustrations. I kind of. They pop up everywhere. They're in the menu too under services. So you. Like they're just like illustrations of different types of cleaning.

That you offer. And then.

So you kind of see them pop up throughout the website.

I'm always trying to like. Bring in some. We call it like data trust. So social proof. So social proof is always like. Something that helps with lead generation.

This is the elder care. Which.

This is it.

Did you know about that? Because we've done it before. But it was. Is it on your current website at all?

That's what they offer.

Okay. I thought there was something there that you wanted to expand on.

Because it was like a. Like that's a really big thing. Oh. On

your current site. Yeah. I don't think it's. It's showcased. Right. Like I think it might be. That might have been like an opportunity. Yeah. In the prospect brief that we. Outlined. Is the elder care just spot. Bring it.

Yeah. I saw it more.

I don't remember. But I thought it was on there. But is it not just. Is it not.

Not on the. It might not be on the homepage. It might be like. Tucked into a menu. So when people first come to your site.

You

know. Then. First time visitors. They won't spend a lot of time. So whatever you. Whatever you want. You want to maximize. And you want them to. You know. Scroll. And be. And your site as long as possible. So.

That brings up a good question. Who's your target audience? Do you have like a demographic. That you guys serve more than others?

Young families. Young families. Don't

finish. Even

though I like. To say our senior citizens. Because those are my favorite. But I think. The majority of our clients. Are the. 35 to 45. With kids.

And

just. Not a lot of time. Yeah.

Interesting.

Yep.

Good to know. Thank you guys. Yep.

And we love that area too. Because we are obviously in it. But man. The seniors. Are my jam. I think that's

awesome. We want more seniors. I think.

Our senior was a customer. Before we were. So. My dad's been using you guys. Who's your dad? Jeff Otten. Yeah.

Oh my gosh. How did I never put that together? I don't know. I didn't until

right now either. Oh my gosh. So you're right. It's kind of tucked down at the end. Is that what you're saying? Yeah. Yeah.

So just bringing it to the surface. Like. Showcasing it a little sooner.

So for us. It's just in that service tab. With everything else at the bottom. So that would be different.

We work with a lot of realtors too. But I deal with that. Organically. And I think it's going well.

And I don't want to. So. Ideally. Our one time cleans need to be at about 20%. And they are. Right now. So the more attention I bring to it. Yeah. It's going to go over that 20%. And it.

Oh you want the reoccurring. Yeah.

Yeah. That makes sense.

That's

our team. Yeah.

And I. So this section. I know we talked about. Right. But. When we don't have to. Include something like that. But something that kind of gives an idea to people. Of like what. Things could cost. Would be helpful to.

Um. You know. Like to understand.

I have a question. When you quote people. Do they normally. Does it feel like it's. Do they give feedback. That it's more expensive than they thought. Or less expensive.

Only about

50

% of them are going to go with us.

Yeah. Yeah. You can't close every deal.

And it's

usually a

price issue.

Uh huh. Um. Do you think that putting it up front. Is going to be a plus or a minus.

I

think

a minus. I think we need to talk with them. And build a little bit of. Rapport. And value. Into the price. Before they get sticker shock. And immediately say no.

Okay.

We want to highlight the things. That. Are the reasons why we're a little higher. Right. Which is. Cleaning for a reason. Our techs are better. Our techs are employees. And they get benefits.

And

so that.

Right there. Is the expense.

Yeah.

The techs are

treated very very well. And the majority of the time. Even if people don't care about that. As humans. We can build a value. In that the retention. Is better. And our standards. Are very high. So if there's anything minute.

That we find. Would not be a good culture fit. We will immediately. And we don't struggle. With people wanting to work here. Either. Right. That's a huge positive.

A lot of

people complain about. Yeah. Nobody wants to work. I can't stand it when people say that. But.

A

lot of people do want to work here. And. The technician culture. Is a huge foundation. In our success. That's a huge plus. To know.

Yeah. Because that's something you can showcase. Yeah. Yeah. Like

your technician. I mean. She came from. Pretty. High level position. At Whirlpool. Yeah. And she's very happy. And making more money here. Than she was there. Yeah.

With

tips and everything. So.

And she loves you guys. I. I usually chat her. You're off

all

the time. Like

I'm like. I'm like.

I'm kidding. And I told you. That I knew you would love her. Remember. Yeah. Because we struggled. In the beginning a little. And. So that's another reason. Why it's so important. For us to have a conversation. And if

they hear. That price or not. The rip. I'm afraid we're not. Going to get the chance.

That makes sense. To

have that. And also. Like. So. The. If. We did something like that. I guess. The only. Way. I could see it working. Is we would not. Be able to give the price. For our top to bottom. Cleaning. Because there's.

Also a lot of variables. And that is. The sticker shock. But if you. You've got to. Get that house back up. To snuff. So we can maintain it. So it is a very important clean. So where I'm going with this.

Is if we ever. Were to show the pricing. I think the pricing. Would need to be on the reoccurring clean. Right. Not on the initial.

The

one time. Right. Or the initial. Yeah. Or any one time cleaning. Like we couldn't do. I don't think we could do pricing. For like a move out clean. Because that's. Something moving on. I don't know. Scratch yourself. I know that.

I don't know actually. It's

okay.

I just mommed you. I won't spit. I don't

cry. I don't do that. I was very ill. I cut myself. Trying to clean. The softball snack shack. Last night. Because everyone was. I was. I got in there. To volunteer. For my kids softball team. And I was like.

Oh god. I'm sorry guys. You tell me if you need me.

Cleaning it. It might be. Yeah. I was on my hands and knees. In the snack

shack. But I could see. Maybe that being. Some value. But then also. Then we're going to lose. The opportunity. To have that conversation. To build the belt.

Yeah.

Now there's a promo. That we got. Is that for everyone?

We don't do it anymore. Oh no. We'll do it. We'll do it 25%. Yeah. So. Okay.

Because even generically like that. Talking about how. Those promos are available. And trying to build some sort of. You know. It's available. Through the rest of this season.

It

could be

what's in our pricing. Just to get them to help. Instead of the actual pricing. Yeah. Something

I think is needed. Just so people. Because it's a balance. Right. I know you don't. But if you don't show anything. Then people think. They're

like.

They're too expensive. They're too expensive. That's why they're. You know. That's why people

don't.

Like menus. At the restaurant. Don't give us. Exactly. Market value. Yeah.

Yeah.

So we can like figure out. What to put. I. Think. We might be on to. Something. Oh yeah. For sure. Yeah. Yeah. And any type of seasonal. Like you can. If you can. Highlight that. Like if you have some sort of.

Promo going on. You know. And

we don't really. Rotate our promos. A lot. Because it's hard on the team. Yeah. And so. We'll do a 25 % off. The top to bottom. They'll go with reoccurring. And that's pretty much standing. Yeah. And the winter time.

We offer our existing. Reoccurring clients. 50 % off their top to bottom. Just because it's our slower season. We got to keep our techs. Yeah. You know. Working. But besides those two. Like.

I. And I've never put anything like that on my website. Because that means I have to reach out to somebody. And ask them to do it. And that. Hasn't.

Yeah.

I'm sure he would.

You

know what I mean.

But like. Also. You've seen the site. So it's a little bit clunky. So like. I don't know. I never even thought about doing that.

Yeah. Well we can. Yeah. Definitely something we can like. Think about there. And then always. Again. Social proof testimonials. Which you guys have a lot of different. And I kind of created different little tools. And so how

does that work? They don't automatically go onto the website. From like. The Google reviews. You put those on. These are.

Yeah. Right now. They're kind of hardcoded. Uh huh. Hardcoded. Uh huh. But eventually. We

could.

We could. Give like an update. Right. We could. Yes and no. Yeah.

You really refreshed them. Because the last thing you want is. Is there to be a review you don't want. Right. And it automatically shows.

Be able to

control that. Even if it said five stars. But they put something inappropriate. Yeah.

And

they would hate them. Like

our cleaning technician was

sexy. Yeah. You know what

I

mean. Yeah. Yeah. Yeah. Yeah. Yeah.

Yeah.

I

bet you guys deal with some weird stuff. I'm working on hiring men. Put it that way. I need a couple of these clients

to

have men.

Yeah. Yeah. So. You would just go and. Occasionally update it. Yeah. Yeah. Yeah.

Yeah. Yeah. Uh. Let's see. What else is that? I forget what. Oh yeah. So I just went through like the different services. Mm

-hmm.

At a high level. And then you can go into each detail. Um. And each. Each page. Each detail page. Has like that little. Accompanying illustration. Um. So yeah. Here. I think. Uh. This is the routine.

All of these detail pages. Are. Also helping reinforce the SEO. Yeah. Which gets you to that 40 organic leads. Um. Because when Google goes through. And looks at your content. That's what they're looking for. It's not necessarily that they're looking for page count.

Um. Like if you were to just clone the same page over and over and over and just change the location. City. It disqualifies that. Yeah.

But

when you have a lot of content like this. This really helps out. Yeah.

And I think the way it's structured now is it's all on one page. Which is fine. We can have that. But then having each page have its own. And it feels. It feels like redundant. And sometimes too much.

But you don't know where somebody's going to come into your site. So it's kind of good to.

Also for SEO. Isn't it helpful to have. Uh. Just a pure information and education page. Where we're linking reputable articles. Like the site map. Related to cleaning. So if people are just Googling. How to clean something. Not even looking for a cleaning service.

So that. And we have reputable information.

And

articles that are continuously being updated. Yeah. Yeah. The blog. Yeah.

Your

blog. And that brings more people to

it as

well. Right. Okay. Yeah.

And I think every page also has common questions. Like. And kind of. And this was just all kind of placeholder stuff. I don't know. Like. But we could dry. You know. Pull that stuff. And put it appropriately on the pages.

Cleaning tips. Yeah. Um. I think another place that I really. Saw an opportunity was your meet the team. And join the team. So I saw that you have a lot of social media. To get people to join. And there's.

I. There might be a little section. Talking about like the benefits of working with people. If you. But I. I kind of built that out a little bit more. So. Here we can just like have a. This would have like a picture of every.

Staff member. If. If. If you guys wanted to. I know there's sometimes like some maintenance. We could like. And someone leaves or hires. You just update this page. Uh. So then everybody would have kind of their.

You're

so tall

there. Doesn't she? My boobs look bigger than normal. I like it.

I

like it.

Sweet.

Sorry. You're fine.

Uh. It flips over and you can give like little information. About each tech. Or each person on the. The staff. And just a way to kind of highlight them. Um. And then there was like a call to action.

I

thought that was cute. Of little Maggie. Is her name Maggie? Okay. That's what I thought. I wasn't sure if. The designer was Maggie. Or if you named her Maggie. Um.

And then this goes to. I know there's some sort of. I don't know if you guys have a form. Right now. To apply. Um.

Let's see. What's it. I feel like. Down here. It's hard to look from. Here's the benefits. So all the forms

that are on my website. Go into my Pulse CRM. So how does that transition over. When you make like a website. Change like this.

That's where I get involved. And so I can pull the API documentation. From Pulse. If you're looking to keep Pulse. And see.

What they'll. They should be allowing. The website isn't built on Pulse today. Right. So they're. They obviously have then. The API documentation. That allows us to wire in. All your forms directly into that as well.

Is there any downtime?

No. No. Before we would go live. We would test it. Make sure. So can

it be live. On the old site. And tested on the. So I don't understand. Yeah. It's okay. What I'm talking about right now.

Ask away.

It can be at both places. At the same time. Yes.

Until

you finish it.

Yeah. Yeah. You technically can. Okay. Is Pulse. So it's your CRM. And.

It houses our hiring project board. And our sales project board. Okay. And I do all of my email.

Promotions. So all of those come out of there. And my text class.

Yeah. You're very happy with Pulse. Or. Where does that sit? I'm.

I'm okay. If there's no. If there's no. If the thought of. Transitioning out of our systems. Makes both of us want to puke. Yeah. So. Yes. We're fine. We're fine. We're fine. We're fine. That was. That would be a disaster.

For now.

Yeah.

Right now.

What would that look like though?

To transfer. So. And

to what?

There are other CRMs. And so. So is

it like a go high level. You're. You

have

that as

an

option. Which I think is what Pulse is. Created on.

Got it. Yeah. So. If you're using that. And you're happy with it. Then. Then no need to change. Then we can look at the API documentation. And wire it in. But if you're looking for something. That does better.

Whether it's HubSpot. High level. Salesforce. There's a ton of them out there. You can look at that. Now. The migration of that.

Salesforce

is

pretty

expensive. Yeah. Salesforce can be expensive as well too. We

can't use Salesforce. I do know that.

The migration of that. Is a bit more work. Because there's more testing. You want to go through. And make sure that. All of your different process flows. Are all working.

And

everything's. Up to par.

Before

you changed over. But no. If it's. If you're happy with it. And it

could also be something. That. Can. The website. Could come first. And it could work with Pulse. For. However long. And then. It could be updated. Yep. At a later point.

Right. You can for sure. Mm -hmm. Yeah. Um. So I'll look into Pulse. And see if their API documentation. Is public. And then. See how that could wire it in. Um. Yes. You can wire it in. I think that's what you're asking.

To make sure that it's working. On this demo site. Before you try and push that live. Of course. That way we make sure it's all working. And we can send some test. Um. Form submissions through. Make sure it populates into your back end.

Correctly. And all of that happens. Before you ever pick a go live date. Or anything like that.

Okay. But yeah. It should be able to parse too. Like what's a application. A job application form. Oh yeah. A quote form.

And

then like.

Yeah. Drive it. You can have any.

Appropriately. Any numbers. Pulse hosts. Hosts both. Right. Mm -hmm. Like if somebody. Applies.

Or somebody's requesting a quote.

Yep.

Mm -hmm.

Yep. So yeah. This section was just. So this section is about the benefits. This is kind of like a new. I thought this was kind of. Yeah. I thought

that was funny. Just

kind of like a day. A normal day. And again. Placeholder. You guys can help drive that. That content. Mm -hmm. Uh. Let's see. And then. Yeah. More benefits. Mm -hmm. Uh. And this was kind of also too. I was talking to Amber.

And she was kind of sharing. Like some of the. The growth.

And

I know that that's not here. On the current website. But something here. Yeah.

Like

that could help. Mm -hmm. On how you guys are investing in them. Yeah. You know. So.

With

tension for employees. Yep.

Yep.

I'm big on that. In my interviews. And throughout. Mm

-hmm.

We are big on that. Yeah. I don't know if we highlight how much we do. To help them grow. But we get a lot of feedback about that.

That'll just continue to help attract. Like the top talent. When they see that up front. That they'll. Be more inclined to. Submit an application.

Yeah. And then just. But this is just more content. Like what can they expect. Kind of going to give you. Give them kind of more of an outline. Of like what the journey is. And how you guys invest in.

Their career. Like a page.

Preparing for the clean. You know. The clean before the clean. Removing the clutter. So this is about employment. Yeah.

I

was just throwing that out there.

Yep. For

another page. Sorry. Thank you. Oh no. You're

good. Yep. So. It's a lot of content. We can always. Scale it down. But I was kind of just. Trying to give you ideas. Of what could be on these pages. So that. This page was. Yeah. Join the team.

So I just linked from. Meet the team. To join the team. Another fun thing. With the FAQs. Again. FAQs are huge. For SEO. I don't know if you guys. Got to see this.

Scrolling is like. Mine's backwards.

What

I was talking

about. With the articles.

So this is just like. If you click. It. Kind of changes. It's just a fun interactive thing. Just at a high level. And then down here. The common questions. This is kind of. Like you're talking. To it.

You know. You can save. It kind of. It's just a fun little thing.

Yeah.

I think that's.

So

I would not

want.

Not want my name on there. Though. Oh yeah. We can. We can change it. Yeah. So maybe. It would be call Maggie. Yeah.

Yeah.

Another. I think you already have. A community page. But you know. Just really. Highlighting the things. Because you guys are so involved. In the community.

Let's see. I think this offers page.

Was

just. Oh.

Yeah. Gift cards. And referral program. Like. I don't know if you can. Put this stuff online. But that would be. I don't know if you can. So we don't do

gift cards. We do gift certificates. So. They're not electronic. It's like a paper gift certificate. Yeah. Because I bought one for my neighbor.

Yeah.

I don't know. How that would. Work. Could they. Request it. As a gift certificate. And it does not be like a. Gift card. Oh

yeah. That's just the terminology. Can change. But if you could put it online. If it's something easy. That we could streamline. And they don't have to call. And like. Say I want to. I mean. That might be.

I don't know. The current process of. Like. I know when I. I called and said. I want to buy one for my neighbor. As a gift. Is it just manual today? Yeah.

So the

only issue I can see is like. You. As a client. They don't sometimes. I mean like. They could buy it out of their budget.

Mm -hmm.

But if they want to know like. How much should I buy for my daughter -in -law. To get her whole house clean. That would be. Something they would almost need to have a conversation. About. So I guess it would just have to be.

You have to get it quoted first. Like.

Maybe. The. The wording on there. Mm

-hmm.

Yeah. The wording. Like if you know for sure. That this is the amount you want. Great. Fill out this form. If you have any questions. About like.

Yeah.

If you're trying to buy a specific. Cleaning. Yeah. Get an inquiry for a quote. Do

people. Do people like. Know what they want to get for somebody. Or they say. I just want to like. Buy like a hundred. Dollars. That goes towards a cleaning. All

right.

So.

Sometimes it'll be just a. Mom for her daughter for Christmas. Like I have $500.

I

want a $500 gift certificate. And maybe that covers the whole clean. Maybe it gets her too clean.

You

know what I mean. So like.

But

she has a specific amount. Yep. But then we've had other people. Like well how much is it. If it's a husband. Maybe for the wife. How much will it cost. To do a whole top to bottom. I want to get her that much of a gift certificate.

Right. I think it can go both ways. But

again.

It's the expectation thing. If. Someone in their mind. Thinks we can get X

amount.

A deep clean for $250.

In a certain

amount of time. We are the professionals. People.

Can't tell us. How long it's going to take. To clean a bathroom. That's at X amount. We have a dirt code. Right. So if it's a 10 dirt code. Or if it's a 2 dirt code. And then that's a very sensitive conversation.

Where we don't want to make people feel judged.

Especially if it's not theirs. You know. So it's a very sensitive. And they're still like. I

don't know if she's a 2 or a 10. But I got $250. Like. I don't know. Make it work. The biggest problem for the. Like. The one off. As much as you can. The promo

cleans. The biggest issue that we have. Is. We're getting a different demographic. Of people. Sometimes we've never had a. Professional cleaning. And. Their expectation is. We are going to give them. A brand new home. Right. And. We can't.

We can't go do. In person estimates. We just can't. So we're relying on a conversation. And pictures.

But we aren't going to get pictures. And that information.

If

we don't have any more. But that's the thing. Our

team can handle. The website doesn't need to handle that. Yeah. I don't

think

it can. Right. I mean. I don't know.

I just worry about people being able to buy. Get certificates right online. Now we could say. Call in.

And

we could. I don't know. That's what it

says now. Right. That's just that they're available.

Yeah. The only one that I would say. That you could do online. Is if you wanted to set budget amount. Like if you knew. Hey. I want to give. X amount of dollars.

Which we could

make that this.

Or that this.

You

know.

Yeah.

Somewhere where they. And maybe.

If

they want something. We

would still have

to vet it.

And make sure that the person they're buying it for. Is in Delaware County.

Right.

Right.

That has to be. We've had that problem.

Hmm. Yeah. Is the message clear enough today on your site. That that's your service area. That's kind of a hard rule. I

think so. But maybe not.

Well. We can look into it too.

Yep.

So yeah. I mean. That would be another opportunity. Anything that you can like. Get them to send in your information. That could potentially turn into a different lead. Right. Like maybe somebody's calling for a sort of. A gift card.

Ah. A gift card. But then they might be interested in. Getting something for themselves.

I

don't know. But you get their contact information. I don't know. Yeah. That's true. Let's see. Another thing. And I don't think I have it on here. I think I lost the page. Where's the new one?

Where's the new one? Where's the new one? Which one are you looking for?

The one that we just did. Oh, there it is. Yeah. We. Okay on time.

Love you. So this is just the blog. So this would be where we put new content.

So I know my blog now is probably all AI generated. Not from me. Not

from me. But

from the guy that's doing my website. Would that be the same? And I don't think they're great articles. But it's something on there. Yeah. Which maybe nothing on there would be better than what is on there. I don't know.

So what would be the difference between that blog and this blog?

You're pro. I mean, something's better than nothing. So it's good to have. And it's good to keep a regular schedule.

And

then linking that out to your socials as well is important. Okay. I'm not doing

any of that.

No? You should. I thought you had some activity on social. Oh,

I mean, I have a ton of activity, but I'm not linking any blogs.

And then, yeah, the better, like the most ideal path is doing something active. Whether you can showcase a before and after type of content or video or anything like that. Those can get you the highest scores out there.

Yeah. Obviously, there's some privacy there. Yeah. You want to be generic. You don't want to showcase someone's personal home, that kind of thing. But at least identifiable. So you can kind of expand into that. It just depends on how much you want to go further in that.

We are hiring a social media intern this summer that we're going to be working with to start doing some of that organic content with our other customers that we have. And just to start to see how much push are we getting in SEO rankings because of it, too, to judge.

So,

yeah. I need somebody to help me with Facebook ads because I'm trying to do them on my own. And I feel like somebody else can get better results. Do you do anything with Facebook ads?

Yep. We can help. So I don't

need help with my content. I just need help with that.

And then seeing how they're ranking and what kind of outputs you're getting with them.

And I want to do testing.

Yep.

But we could also probably link your – like if you add something to Instagram, like we could get the API and have it – if you add it on Instagram, it could add to your website. Like whatever's showing up on your Instagram.

No, I think we can do it with Facebook. But, I mean,

everything I'm putting on Instagram is the same content I'm putting on Facebook.

So is Instagram –

Which one's your – whatever one's your main – which one do you usually main and your main one that you develop it for? And then it kind of populates out. Well, to me, I'm

saying Facebook because that's where I'm at. But I know that it depends on the person, right? And like I said, it's all the same content. So I don't know.

Yeah, but where are you originally posting the content? Is it to Facebook? So we're

creating it in TikTok. Okay, great.

And

then we're pushing it – Out

to the other ones.

So we take it from TikTok to TickSaver, get rid of the watermark, and then we're pushing it from there.

To the other ones, yeah. Okay. Gotcha. Yep. Another thing that just came to mind, and I don't think I put it in here. You're the – like the – I know I sponsored somebody. So if you can like automate – maybe not automate it, but like if somebody was interested, just to get less call volume.

Or maybe it's still a generated call, but they can like submit something online and then get a call back. Instead of like – so a lot of people just don't like picking up the phone anymore. Like if they can do it here online.

So

like linking the Cleaning for a Reason website directly on ours?

I don't think that's what you mean. I think you're saying if somebody wanted to

sponsor – Like if they're

interested in sponsoring – Sponsoring. Sponsoring. A cleaning for somebody. Yeah. So then that would just hit – it would need a new project board in Pulse, or it would go in, I would assume, just as a regular quote because it's going to get messy if she's trying to check 14 boards.

Yeah.

I know it wouldn't be 14. It would only be two more, but you know what I mean? Yeah. Yeah.

But I think that's a great opportunity too that like differentiates you guys, you know, and then you can, you know, have it streamline and automate as much as you can through – use the website as a salesperson, you know, another salesperson for you.

So –

Yep.

Are there any other – I don't know. I don't

– No,

I think you've covered it all. I don't know. Do you guys have any questions?

So what does a new

website cost?

We're still in the early phase of our business with that too. And as you can see, we've already put a lot of time and energy into this, right? So we're really interested in having your business regardless, right? So we wanted to just have an open conversation and see what you'd be willing to pay or if there's a value in trade of services, we'd be open to that with you guys, right?

So we're at our early phases of our business. Jamie really likes the brand. She wants to showcase your brand on our site too kind of thing. So we're really kind of open on that and up to conversation too.

Do you have anything in mind that you're thinking or –

I don't.

Yeah?

No. Would

you mind sharing what you're paying today? Okay.

So for my last website, I'm pretty sure it was $3 ,000. And then I pay like $150 a year to do whatever.

No

changes.

Mm -hmm. Yeah. And then the other items like you're talking about, are you paying for Facebook ads? You're just doing that individually outside of that. Okay. So we can talk about what we're looking to do, but we'll get some changes for

you.

And

I know not all

websites

are created equal, right? Yeah. So I know that there are differences. Just like all

cleanings are. Absolutely, right? Yeah. So like

I understand that better than anybody. So I wanted to say that.

And the level of maintenance too. Like the time you put it down the road and that kind of thing. And I'm not asking him to do anything.

So I know if I was asking for multiple offers, you know what I mean? Yeah. That that changes what the scope of work is.

I think some of that's important too to help get you to that point where you're getting 40 organic leads. So, and we can revisit the conversation down the road as well too, to see what, what more you want and those kinds of things down the road too.

Did you want to talk about the voice?

We talked a little bit about it, but you guys are handling your voice calls today manually. By the way, are you good on time?

We have a couple more ads.

So voice AI is becoming real big in the market right now too. So making sure that somebody can pick up the phone, whether you have it set up so that it's only picking the phone up when you don't pick the phone up, or if you have it set so that it's picking the phone up the entire time.

But voice AI is becoming real popular and you can have it set up. We can completely train the model. It sounds very, very good. It sounds very humanistic. And then it can either book that sales call, answer questions, or if there's an escalated complaint or anything of that nature, you can have it forward to an office manager or someone else.

If they're unavailable, it'll take a message and let them know that they'll get right back to them. Right. But it's just a smarter version of the old call tree system. If you're familiar, you don't have to press one for any of that information.

But it's really popular because I'm sure you guys already know, but people are calling around many different companies. And a lot of times, I think statistics say it's over 80 % of the time, they go with the first kind of interaction they can have.

And they can talk to somebody and get a quote and those kinds of things. So every call you miss can really kind of cost you money in that case. And if you can't get back to them right away, or maybe they just had a simple question and it takes off some of the overhead or burden on your staff, right?

That they're just picking up the phone and yes, we're open. That's all they needed to know. I don't know if you get a lot of those calls or things like that, but we can certainly layer in things like that to help out.

But is that something that you think you could see interest in or would provide value to you guys?

And those kinds of things would book still right into your pulse, right? So if the call is qualifying somebody, asking them those hard questions, making sure they're in your geographical area. And then if they pass those three layers of whatever those hard knockouts are, and it wants to set an appointment for your sales, it can link into pulse and set that appointment just like it would from your website form.

The only thing I could think of would be if a client's calling the night before to cancel after everyone's gone, and the AI voice saying, okay, this will accrue a 25 % charge, and kind of warning them that, and maybe it'll deter them from pulling off.

Yeah, but I think the percentage of that is low. Yeah. It is.

Yeah, you would still train it into the model, though. Like, it's good to have all those use cases, because it still can understand that. Like, it's one platform. And so every use case we train it on just makes it even more smarter and smarter.

And also, I don't know if I would want it

to say that, because what if it's a tragedy and we're not going to charge them, or it's their first time that they've done that, we're not going to charge them. Yeah, true. Yeah.

We are stacked six days a week to have someone full -time answer the pulse.

So, six days a week, eight to five.

Yeah.

Not after five, which I know from five to seven is a hot time for people that are working eight to five. Right. Yeah. That's true.

So, maybe.

Yeah. And we can configure it to work any way you want. If you wanted to have a separate phone number for it, if you wanted it to link into your existing phone number, but either only answer after the second answer, or even have it only turn on from five until later, like we can configure everything like that for you guys.

So, that's something that we can offer you and look to get something set up and talk more about that.

Maybe.

What would be really helpful there is think about that and think about how it could provide value to you and send me over those use cases. Like, that's a great one. If there are other ones, even if you don't want it to specifically quote the cost, but hey, that's an escalated and we need to send text messages out to other people so that they know that this person, that way you're not having someone show up the next morning kind of thing.

Those use cases can all be trained and that way it can follow those processes. So, the more use cases you provide there, we can go through. Yep. That can work. That can work. And build it out for you.

So,

I

think it would just be

really simple. Just, we have somebody that comes in at 7 a .m. that gets all the planes where they need to be. Yeah. Right?

So,

like, if somebody skips their clean at 9 p .m. It just needs to go to our office number to let that team member know that comes in at 7 that manipulates the schedule for the morning. Gotcha. What?

Yeah.

More than it needs to go to a technician. Yep. Right.

We like to shelter them from all that to alleviate their stress. Well, and then

they're like,

well,

where do I go now? And it just opens up a can of worms, right? So, if the office team just handles it and replaces their clean with wherever they truly are going, then it's just...

We did it this morning and the tech barely knew any different. So, yeah. That's good.

There's a lot of logistics there. Yeah. I'm thinking about... Well, so,

it's... I don't know, just a second. I've got to get a calculator.

So...

Did you have any examples?

On an average day, we're doing about 40 jobs a day. So, the logistics and the scheduling is huge. Huge. And there's a lot of, like, moving pieces to it. So, it's not like, oh, this person will cancel. We're just going to put somebody else in there.

It has to, like... Yeah. For the most part, make sense. So, like, it does very much need a human doing it. But I... And I say that knowing that you can do a lot of checks and balances. And there are a lot of things that you can automate with the right tools.

Mm

-hmm.

Mm -hmm.

But it's also still very, very human. Oh, yeah. To me.

Yep.

I think. But maybe... Oh,

yeah.

Maybe because it's always... It's been like that for 22 years for me. And I'm old school. And I need to get new school.

I mean, whatever can... Well...

Whatever

AI could lift. Yeah. I mean, it doesn't say that, like, it can do everything.

It has to do all of

it. Yeah. But it can, like,

streamline

the stuff that... Because I do

worry about taking out that human element and not making those relationships. You know, like we've talked, that's why it's so important for the office team to be so involved. Because we want our office team to make a connection with our clients, not just our technicians making a connection with the clients.

Right? So, like, I'm... I guess it would be a very balancing act of how do we do that while still automating it. Mm

-hmm.

Which I'm sure is achievable.

Mm

-hmm. Mm -hmm. For sure.

Yep.

So...

Like... My eyes are getting worse as I get older. And now I have bifocals. Is the font small or is it me from being over here?

Is it

a different?

I'm sorry. I have to go to the bathroom. Yeah. Um,

it might just be me from this distance.

And... So, it will scale depending on, like, your Zoom. But yes. And what the user's Zoom is. Yeah. Okay. Like, so it's all accessible. Okay. It can be... ADA is a huge background of mine. So, like, we're building...

I always... So, accessibility is a huge thing. A lot of people don't think about that when they're designing stuff. So, like, you can scale the font. Uh, you... When a screen... Do you know what a screener is?

No, I don't

know.

So, it's, like...

So, someone

who's completely visually impaired. Okay. Or have, like, something called JAWS. And it will, like, audibly read... You know, you'll... It will go through... The person knows how to navigate JAWS.

But it will, like, read the headers. It'll read, like, everything. All the content. So, that's all, like...

Built into the code. Built into the code. Built into the code.

Built

into the code.

Okay. Yep. Okay.

Okay. So, even to a point where, like, something could be hidden to a visual person, but it's picked up by a screen reader. So, like, when you're reading, like, a description of a... The picture. The picture. It will say, this is a maid character standing in a living room, cleaning, you know, dusting, whatever.

So,

that text you wouldn't see.

That text will be read to the screen reader.

The screen reader would see it, so that way it can explain the picture and a better description to the person who can't see.

Yep.

Yep.

So, yeah. That was tiny, by the way. Okay. It's tiny from a distance. But, yeah. But, you can scale it up, scale it down.

And, so, it's all, like, you know, aspect ratio. It will look better, you know, as it's zoomed in. So, let's see. Did I answer your question? This might not scale because it's considered, like, decorative. The rest of the content would be whatever's really needed.

The content zooms in. So,

is there anything else?

No.

I

think we've got a lot of information. So, a few things we'll follow up on. I need to look up for you the API docs to make sure that we can wire into your CRM and things like that. Yeah, there's a couple things that we can make tweaks on this.

So,

would it

be encouraging the fact that the Pulse spot can communicate with Jobber that it probably does?

Yeah. Okay. Yeah. And it's hooked in. You have a different person with Pulse versus your website today. So, the question is, is it public? And I can access it or do I have to figure out what I need to get from you?

So, I'll find out. Okay.

I was like, I don't have any idea.

I can help you with that. Yeah. Was there anything we didn't answer that you had? Any questions? I don't think so. Okay.

Very thorough.

So, we'll take a follow up and then if we can get some, we'll follow up and see what's a good time later next week or the time after to go over some of the reviews that we've done for you and see if that's kind of hitting the mark as to where you were thinking and then talk about what timing might look like or what next steps might look like.

Because you'll need to sit down and go through like what does the first week look like for unemployment? What does a day, you know what I mean? If we're going to keep stuff like that, like just to make sure it's accurate.

Yeah.

Yeah. Yeah.

And

whatever content you want to revise or add or leave, you know that stuff, you can just send it to us. I

will say there are some pretty silly calls and texts we get when I'm onboarding that could easily maybe be answered.

Add that to the FAQs. And

probably could be in there now and they're just ignoring it. But yes. Yeah. People

don't read. I sound like a douchebag if I say look at the website. How many times do you think that? But same with the handbook. We've had people use it for several years. You know, because it says on one of the

disqualifying questions, do you have a valid driver's license and a reliable car? But sometimes they still don't, even though they've seen it, that it's a requirement. It's a requirement. Do

you have a criminal background? Oh. That's actually only happened once where I had someone say no and I ran their background. I was like, but see, we do that before we have them in front of clients. So that's another important thing.

Oh

yeah,

for sure.

I was like, mom, are you drunk when you were with me? Yeah.

Yeah. I have to say, so you were talking about the dirt thing. We just cleaned out my son's apartment. First year apartment, like at college. So we do a lot of college rentals. So I know exactly what you're talking about.

No, I scrubbed this. The toilet had like, you know, the yellow stuff. I was so grossed out. I'm like, and I'm sore. Like, I'm still sore. This was, what time did we, when did we go? Sunday. Sunday. I'm still sore from doing all that.

Like when I see Amber, I'm like, I know how much, like I can't even imagine like how sore my body was.

You were

going to clean the toilet. It was. I know. Exactly what you mean. And I didn't even think I got all this stuff at the top. Like where like, I just was focusing on the rim. I'm like, oh my gosh, this is so nasty.

What kills me is like how someone, like someone could go a full year without cleaning their bathtub. I was like. But boys do it especially. But girls too. Girls do it too.

Yeah.

Well no,

like

Amber had to get like our girls bathtub. But it had this huge clog of, you know, cause they both have really long hair and they don't clean it out. And she spent like a whole hour, I think up there.

She ended up bringing like one of those. We have tools. Yeah. Well because

if the drain is slow, it will cause the soap build up to do different things in the shower. So like it's to her benefit to get that drain running. It was, yeah. It's so satisfying. It is. It is.

I know. I know. It's so satisfying.

I'm just saying it's like popping a bit.

Yeah.

Like. No. Can I clean your drain? Yeah. I don't know. Well, this drain and the cowlick, like, so it was, he, it was draining very slowly. And then it was like all, and they didn't clean. He used charcoal

soap too.

Oh.

It was charcoal. Charcoal soap

is, oh.

Yeah. I just recently got turned on to charcoal soap because I have an eczema sufferer. And supposedly it helps to help with that. I did not find that to be true, but everybody is different. Yeah. Yeah. Yeah.

I

did.

So are you giving that person a drain tool for their next gift? Yeah. We should. Yeah. We should. Is that your son?

Yeah. My son. I know. I'm just like, you need to clean. I don't, I don't know. So like, this is because you didn't clean it regularly too. I mean, some of it was because of, it wasn't in great condition when it kicked in.

Oh, we have kids. We know. They have to. Oh,

yeah. So

we used to have a client that had a bunch of, he still does. He has rentals, but he used to rent more to Ohio Westland kids specifically.

Yeah. Now it's more like young families. It's not the college kids. But we would go in and do the turnover from one set of college kids to the next college kid. And the girls were just as dirty as the boys.

But I think a lot of times the boys were over at the girls' house. You know what I mean? So, but it was just, the floors were sticky from beer pong. And there's envelopes of condoms, you know, new condoms on the outside of doors.

And I'm like, whoa, this is getting serious. It was so bad. Yeah. So it was,

um,

kind of like when he transitioned from college kids. Yeah,

no

kidding.

I used to raise him in one of them that you had me clean back in the day. Because there was like a rubber film on top of that.

I'm like, I said to him, how do you even expect to get clean when you get, step into something like that? Like, I'm

very particular. Like, if the water is going up over my foot, like. Oh, yeah.

No thanks. Yeah,

I can't. I'd rather shower outside with my cold

hose.

Yeah. But, oh gosh, yes, college kids.

Well, me, our other son, he's at Ohio State living in this, um, like, you know, their older homes, you know. He's right on 11. And

they

have not touched, this rental place has definitely purposely not touched this rental. So, like. In 30 years. Yeah. Because they know, because he knows college. But I'm like, how do they even survive in this place? Like. It's like a little more.

And they're happy.

He likes it. They're happy. They're spending, how much was it?

So, there's 12 kids. It's a young life house. So, it's a Christian, like, all boys, like, live there. And, um, they, uh, there's 12 people living in this, like, I don't know, is it six bedroom house? So, they double up on the room.

So,

their rent is like 300 a person. That's nice. But

the,

it's like 7 ,000 a month. Technically,

yeah. And this house is split in half. And the boys are on one side and the girls on the other side. Each half pays 7 ,500 a month.

This guy is raking in the.

He's making

15 ,000 a month. He's bringing in enough that there should be some maintenance. Yeah.

And they did do some. But it's like, you can tell the, like, the kitchen is on level with the living room. And they, like, just laid stuff over top of stuff.

I told

him that.

I said,

I'm fine. I'm

fine.

I'm fine. I'm fine. I'm fine.

Yeah.

If he did put money into it, and then they destroyed it, he'd be mad. Yeah. You know what I'm

saying?

It's like a gamble.

But he's had that. That group has had that house for a long time. They just turn over the kids, right? Uh

-huh.

Like, yeah. As the ones

are going out, new ones are right on their tail.

Put their furniture in the middle of the room. Get it clean and go. Yeah. Yeah. Yeah. We have a lot of parents, too, over the years that will have cleanings for their college kids just to. I thought about that, but he's two and a half hour away.

Help,

like, maintain so they get some of their deposit

back. She might have connections all

over the world. Yeah.

We're cleaning.

Where do you live at? We're going to be married someday, right? Like, you need to start thinking about how you're going to help out your spouse.

Training

yourself. I'm sending my

kids through our training

program. That's a great

idea. Even if they don't end up ever being cleaning technicians for us.

Yeah. That's a business on its own. Actually, no.

I was thinking, like, our, yeah, all of our, like, even our 14 -year -old daughter who doesn't want to work, I was thinking, I wonder if you guys would, like, hire 14 or 15 -year -olds. Put her to work.

No. It's, like, clean.

But Mishimi started camp for kids. Boot camp. Thousand bucks. Cleaning boot camp.

South

Hills camp.

Transition from home to life on your own. Yeah. I

have one kid that's very tidy, and then I have one. He's so messy, and I feel bad for the tidy one because they, you know, like, their rooms are across from each other, and they share a bathroom at home.

Oh, yeah.

Yeah.

I don't know what the messy one's going to do when he moves out. He's, I said, you need to have, like, a good job so you can always have a housekeeper. I

know.

Is that what you live in? I don't

know what's.

He's so dumb.

I feel like all my kids are messy. Like, I don't. Mine are, too. Well, Kendall, Kendall will go through stages. Like, she'll really keep it clean, and then, like, not to solve

this.

That's how I was. I would, it would get really bad, and I would clean

it thoroughly and rearrange and redecorate, and it

would

be really good for a really long

time. That's how I still am. I have one, Madison. She's very clean, and I left my kids a list today because they're home all day that they have to clean, and my husband sent me a message, like, this is unreasonable.

I said, you're out of, get out of town. My mom used to do that every

time.

Wait for your list. Right. I wanted to be like, this is crap. You ain't doing either, so you ain't got no business. My mom used

to leave us, like, every day. I didn't go do anything until I had everything

done on my list.

I know. That's

what

I learned. She wanted a sleepover last night. I said, absolutely, completely not. I am not ruining any people that don't, our immediate family, into this home right now.

Yeah,

yeah. Embarrassing. I went for a cleaning company if one of the clients saw my house. My God.

Yeah, my, our 14 -year -old is, like, trying to get us to buy her and her friends Zumbi Zee Bay tickets, and I'm like, well, I'm not going to, we did it one summer for them, and they didn't still learn much, and they didn't see what they had said.