Ugly John's — Location Intake (for Eric)

How to use this in the meeting

I've pre-loaded what I could find online (✅ = found, ⚠️ = partial/conflicting, ❓ = need you). Walk Eric through each location: confirm what's right, fix what's wrong, fill the ❓ blanks. The amenity matrix at the bottom is the one-page cheat sheet. Heads-up: there are 6 active locations, not 7 — the Lake Travis (TX) location is closed.

First, the lay of the land

Three lakes, three different customers. This is the "feel" for walking in as a non-local:

Grand Lake o' the Cherokees

NE Oklahoma (Afton/Grove) · 46,500 acres · 1,300 mi shoreline

Vibe Lifestyle + social. Party scene in the south (Monkey Island, Duck Creek, cliff jumping); calmer family/fishing water up north toward Grove.

Draws Tulsa (~1 hr), tri-state OK/MO/AR, Joplin (~50 min)

Why buy here The destination-experience lake — buy the boat, slip it, eat at the on-water grill. Cruisers up to 70 ft live here.

Lake Eufaula

SE Oklahoma (Eufaula) · 105,500 acres — largest in OK, "the Gentle Giant"

Vibe Fishing-first (top-10 US crappie & bass), laid-back and family. Less crowded than Grand. Big open water for pontoons/cruisers.

Draws Tulsa (~75 min), OKC (~90 min), McAlester (~45 min)

Why buy here Room to roam + the upscale Carlton Landing resort enclave. Less party, more space and fish.

Beaver Lake

NW Arkansas (Rogers) · 31,700 acres · ~50 mi long

Vibe Crystal-clear, limestone bluffs, scuba & fishing. Scenic, not party-heavy. Narrower arms ("feels like a river").

Draws Bentonville/Rogers/Bella Vista (<20 min), Fayetteville (~35 min)

Why buy here The money market: Walmart/Tyson/J.B. Hunt HQ region, Bentonville median income ~$111K. Affluent, non-price-sensitive buyers relocating from bigger metros.

Location-by-location

FLAGSHIP

Grand Lake — Thunder Bay Marina

32550 Thunder Bay Rd, Afton, OK 74331 · 918-782-4414

Full marina + dealership + restaurant

What we found

Wet slips: ✅ ~120 covered slips, 34–70 ft (Marinas.com)
Dry / rack storage: ✅ ~14 dry units + dry stack (Marinas.com)
Fuel dock: ✅ gas + diesel (Marinas.com)
Service / mechanic: ✅ on-site full service dept
Ship store / parts: ✅ confirmed
Boat ramp: ✅ confirmed
Rentals: ⚠️ site lists rentals — is the fleet based here?
Food / bar: ✅ Ugly's Grill & Bar (since '91, Fri–Sun summer, boat-up deck)
Showroom / sales: ✅ new + pre-owned
Hours: ❓ dealer/service desk hours vs restaurant hours?

Ask Eric

Exact slip count + size mix, and how many are open vs waitlisted right now?
Is the rental fleet based here? What's in it (pontoon / ski / surf)?
Is Ugly's Grill year-round or summer Fri–Sun only? Same phone/ownership?

METRO HUB

Tulsa — Catoosa

19123 E Admiral Pl, Catoosa, OK 74015 · 918-266-6633

Inland sales + service (NOT a marina)

What we found

Showroom / sales: ✅ new + pre-owned + RV
Service / mechanic: ✅ heavily referenced in reviews
Parts dept: ✅ confirmed
Wet slips / marina: — land-based, no water
Fuel / ramp / food: — none (inland lot)
Hours: ✅ Mon–Fri 9–5, Sat 10–3, Sun closed (Birdeye, Apr 2026)
Reputation: ⚠️ 3.6★ / ~59 reviews, bimodal (25 five-star, 14 one-star)

Ask Eric

Is this the year-round service hub for boats kept at the lakes? Same techs as the marinas?
The review split is sharp — is there a known friction point in the sales/after-sale process?
Which brands stock here vs at the lakes? (RVs too — is RV a real line or winding down?)

NWA

Beaver Lake — Rocky Branch Marina

8872 Rocky Branch Marina Rd, Rogers, AR 72756 · 479-925-1300

UJ-operated dealer + marina

What we found

Showroom / sales: ✅ + consignment
Wet slips: ✅ slip rental confirmed (count unknown)
Fuel dock: ✅ 91-octane no-ethanol (Yelp)
Service / mechanic: ✅ service dept
Ship store: ⚠️ "very limited" per one reviewer
Boat ramps: ✅ 2 ramps (one called "steep, tight parking")
Rentals: ✅ fishing boats, pontoons, wave runners (NWAgo)
Dry / rack storage: ❓ unconfirmed
Reputation: ⚠️ only ~9 Google reviews — nearly invisible in local search

Ask Eric

Slip count + is there dry/rack storage here?
Brands franchised in AR vs OK? (aggregators show Monterey/Fountain/Donzi/Premier/Sea Ray here)
Competition: how do you stack vs Arrowhead Boat Sales + Futrell Marine in Rogers?

CLARIFY

Beaver Lake — "Prairie Creek"

Listed w/ same phone as Rocky Branch · independent Prairie Creek Marina is 479-925-1623 · 479-925-1300

⚠️ Relationship unclear — see questions

What we found

What we know: ⚠️ UJ site has a "Prairie Creek" page, same phone as Rocky Branch, no address populated
Independent marina: ⚠️ Prairie Creek Marina (est. 1966, ~543 reviews, diesel, Jaclyn's Kitchen floating restaurant, boat club launching 2026) is a SEPARATE business
Most likely: ❓ UJ has a sales/service presence at or near Prairie Creek, OR it's a stale duplicate of Rocky Branch

Ask Eric

Is "Prairie Creek" a real second UJ site, a lot inside the independent marina, or a leftover listing?
Any partnership / referral relationship with Prairie Creek Marina?
If it's not a real distinct location, should we drop it from the new site?

SATELLITE

Lake Eufaula — Lakeshore Dr

412 Lakeshore Dr, Eufaula, OK 74432 · 918-219-9966

On-water sales + service satellite

What we found

Wet slips: ✅ ~8 slips, handles big boats (Dockwa)
Fuel dock: ✅ confirmed
Service / mechanic: ✅ confirmed
Ship store / parts: ✅ confirmed
Showroom / sales: ✅ Nautique, Monterey, Premier, Sea Ray, Pardo
Rentals: ✅ confirmed
Food / ramp / dry storage: ❓ unconfirmed
Hours: ⚠️ Mon–Sat 8:30–5, Sun 8:30–3 (3rd-party — confirm)
Contact: ⚠️ THREE phone #s in listings (…9966 / …9640 / …9318); email [email protected]

Ask Eric

Only 8 slips — is this purely a satellite, or is there storage/ramp too?
Which of the three phone numbers is current? Kill the dead ones.
Is Ugly's Grill here, at Grand Lake, or neither?

PREMIUM

Carlton Landing — Marina Store

1 Marina St (a/k/a 29 Water St), Carlton Landing, OK 74432 · 918-219-9966

UJ-operated marina for an upscale resort town

What we found

Wet slips: ✅ 146 slips + 72 PWC slips (2025 expansion)
Fuel: ✅ new fuel stations
Ship store: ✅ essentials, drinks, ice, sunscreen
Apparel / merch: ✅ co-branded UJ + Carlton Landing
Rentals: ✅ pontoons; operates the Carlton Landing Boat Club fleet
Showroom / sales: ❓ no on-site showroom confirmed
Service / mechanic: ❓ routes back to Lakeshore Dr?
Community: ✅ New Urbanist resort town ("Seaside of Oklahoma"), draws affluent OKC/Tulsa second-home buyers

Ask Eric

Do you sell boats on-site here, or is it marina + rentals + club only?
How does the Boat Club fleet deal work — do you own the fleet, manage it, or both?
Every homeowner/renter is a prospect — is there a capture path from the club into a sale?

Amenity matrix — the page-builder cheat sheet

The data the new site needs to surface per location. Fill / confirm each cell with Eric (slip counts, what's actually on-site). ✅ found · ❓ confirm · — n/a.

Location	Wet slips	Dry storage	Fuel	Service	Ship store	Food/bar	Ramp	Rentals	Showroom
Grand Lake (Thunder Bay)	~120 ✅	~14 ✅	✅	✅	✅	✅ Grill	✅	❓	✅
Tulsa (Catoosa)	—	❓	—	✅	✅	—	—	❓	✅
Beaver — Rocky Branch	✅ #?	❓	✅	✅	⚠️ ltd	❓	✅×2	✅	✅
Beaver — Prairie Creek	❓	❓	❓	❓	❓	❓	❓	❓	❓
Lake Eufaula (Lakeshore)	~8 ✅	❓	✅	✅	✅	❓	❓	✅	✅
Carlton Landing	146+72PWC ✅	❓	✅	❓	✅	—	❓	✅	❓

Cross-cutting questions (ask once, applies to all)

Google Business Profiles (updated 6/12 per Topher)

Status confirmed: Thunder Bay/Grand Lake, Catoosa/Tulsa, Rocky Branch/Beaver Lake, and Carlton Landing all HAVE their own profiles. Prairie Creek and Lake Eufaula are MISSING — create + claim those two, then optimize/solicit reviews across all six. Links recorded in the 6/12 meeting notes.

Phone numbers

Several locations list multiple/conflicting numbers. Can we get the single correct public number per location?

Brand allocation

Which manufacturer lines are authorized at which locations? (Nautique/Pardo may be OK-only; AR shows Monterey/Fountain/Donzi.)

Ugly's Grill

One location or more? Year-round or seasonal? It's a strong brand asset — we want to feature it correctly.

Lake Travis (TX)

CONFIRMED CLOSED (Yelp, Oct 2025) — drought-era closure. The old site still has an orphan page. We'll drop it. Confirm there are no Texas plans we should reflect.

Lead routing

Today every form emails through DealerSpike per location. We need the destination inbox for each location so the new site routes leads correctly.

Where this came from

Pre-filled 2026-06-11 from web research across Google Business Profiles, Yelp/Birdeye reviews, Marinas.com/Dockwa, lake guides, the Carlton Landing + Prairie Creek sites, and community/social posts. Tags: ✅ confirmed from a source · ⚠️ partial or conflicting · ❓ needs Eric. Nothing here is invented — blanks are left as questions. Companion: the current-site UAT at /info/eric/uj-uat-2026-06-11.