Status — Greenlit, Awaiting 4 Decisions
Topher greenlit Eternal Front Desk on 2026-04-27. Aria has built the complete plan across 7 memory files and 6 brief pages on this Control Center. Four decisions on Topher's plate before Day-1 execution can start:
Decision 1 — Brand
Pick name (Aria recommends Forelight) + palette (Aria recommends Quiet Forest) + logo direction
→ Brand briefDecision 2 — Capital source
~$3,500-5,500 to launch. Personal? Aspire reserves? Small line of credit?
→ Business planDecision 3 — Synchrony HR disclosure
Write the email to SyF HR disclosing the venture BEFORE LLC formation
→ Org structureDecision 4 — First reference customer
Cold-channel only OR ask Tabitha / faith community for known funeral home pilot?
→ Handoff + everything elseThe Plan — Six Briefs
Business Plan + Financials
Executive summary, market analysis, competitive landscape (Afterword + EverGrace.AI exist — wedge documented), unit economics ($1,005 effective MRR @ 86% margin), 90/120/365-day cash projections, milestones, risk table.
Brand Brief — Names, Palettes, Logo
Three vetted names (Forelight, Heritage Concierge, Hearth) with TM + domain + cultural research. Three palettes (Slate & Brass, Heritage Stone, Quiet Forest). Logo direction options. Brand voice rules.
HighLevel Build Runbook + Voice AI Prompt
Phased 14-21 day build sequence sourced from Circa's 470+ HighLevel helpdesk markdown files. Master snapshot creation, A2P registration, Voice AI agent setup, 5 workflows, 8 funeral-vertical-specific gotchas. Plus the master Voice AI system prompt + tone guide.
Org Structure — Entity, Tax, Insurance, Contracts
Recommendation: new Ohio single-member LLC (skip Wyoming). Defer S-Corp until $60K net profit. E&O + Cyber bundle (~$1.2-2K/yr). Mercury banking + separate Stripe. Attorney-drafted MSA + DPA. SyF HR disclosure questions.
Handoff: Jaime's Astro 6 Site Prompts + Everything Else
Paste-ready Astro 6 build prompts for Jaime in Vegas (May 7-15) — 6 marketing site pages mirroring /chris pattern. Plus discovery call script, KPI cadence, content marketing, hiring triggers, exit math, items Topher didn't ask about but needs.
Aria's Strong Recommendations (Pick These Defaults Unless Topher Has Reason Not To)
- Name: Forelight. Cleanest TM, eulogy hook, $10-15 domain (forelightfd.com), brand defensibility wins.
- Palette: Quiet Forest (Palette C). Pine charcoal + ivory + aged copper. Distinctive, modern, dignified.
- Logo direction: Wordmark + minimal symbol (rising sun-line over horizon). Designer engagement via 99designs ($299-499).
- Entity: New Ohio single-member LLC. Skip Wyoming. Defer S-Corp.
- Capital: Topher personal funds, ~$3,500-5,500. Repaid from M1 setup cash (3 clients × $2,500 = $7,500).
- First reference customer: Ask Topher's faith community network — pastors often know funeral home owners. Faster path to case study #1 than cold outreach.
- CRM for the agency: Same Aspire GHL with separate "Forelight Sales" pipeline. Cost = $0.
- Loom demo: Record the master demo BEFORE LinkedIn outreach starts. Without it M1 conversion is unlikely.
Honest 90-Day Target — Restated
Topher asked for $100K in 90 days. The honest call remains: $55-75K in 90 days is realistic; $100K lands at Day 120-150. The funeral home sales cycle (3-6 weeks) compresses M1. Runaway path (one state-association reference compounds) could pull $100K into 90 — but it's not the base case to plan against.
Detailed cash table in Business Plan brief. Don't tell-Topher-what-he-wants-to-hear stays in effect.
Memory Files (Aria's working layer)
memory/drawers/aspire-ventures/efd/business_plan.mdmemory/drawers/aspire-ventures/efd/brand_brief.mdmemory/drawers/aspire-ventures/efd/build_runbook.mdmemory/drawers/aspire-ventures/efd/org_structure.mdmemory/drawers/aspire-ventures/efd/voice_ai_master_prompt.mdmemory/drawers/aspire-ventures/efd/jaime_astro6_prompts.mdmemory/drawers/aspire-ventures/efd/everything_else.md